You wouldn’t believe the number of people who approach me and say how timely our business is. The whole MeToo movement, and all. Oddly enough, even though we are a women’s empowerment company, and having been raped myself possess an intimate understanding of the trials and hardships involved; I’ve never zeroed in and tried to push our presence within the movement. The business was started before the movement, not because of it.
We are here to support women, not capitalize from their pain. Ours aren’t viral quotes slapped onto t-shirts. Our messages are hard-lived, intelligent and far from flippant. And our clothes are quality pieces, responsibly sourced from company’s with ethical work practices. We’ve chosen to empower from thread up.
Most of all, we are here for all women, regardless of who they are, where they live, how much money they make or the level of education they’ve received. We don’t care the size, shape or ethnicity. We know, first hand, that we’re all one – and we’re not the product of our past. We are not what has been done to us, and we are not what has been said about us. That’s where the rebel kicks in. I come from a long line of rebels. And I think every woman needs to dig deep and find the rebel within. And in doing so, rebel against the idea that they are not enough.
I had someone once say they love one of our pieces, the one that reads: Believe In Yourself – you are enough. Except, she said, it needs to read: you are more than enough. I get what she was saying. However, what she was saying goes against one of the pillars with which we’re built. I want us to stop measuring ourselves. Plain and simple. Once you realize that you are enough – you’ve always been enough – it was how you were born – it is how you will always be – stay there.
Once you incorporate the word “more,” things get dicey, things get judgy. It’s sly and insidious, but trust me on this one, once you start considering yourself to be more of anything, than the voice in your mind also begins to toy with the notion that you are less. But when you are – enough – you are enough. You are not barely enough. You are enough.
I don’t know why all of this is on my mind so heavily today. Perhaps because as I continue to grow this company, the pressures begin to mount; the forks in the road become a bit more stressful. Go this way for more money, or this way for more purpose. I’ve never been ruled by money, I generally choose purpose and let the cards fall where they may. And my purpose in investing all that I am and all that have in this company is to help women to be kinder to themselves; to stop judging themselves so harshly. Once we are kinder to ourselves, we are naturally kinder to others. And in that we help to empower everyone.
It takes great strength to be kind. Especially in a world where kindness is seen as weakness. But believe me, it takes phenomenal strength, often warranting reaching mega deep within one’s self, to be kind in the face of adversity or fear. Anyone can be a jerk. The world is filled with people behaving as jack-asses. Doing so is easy. So, as you embark on your weekend think about being kind. When the voice in your head is critical of you or others – don’t reward it with your attention. It’s merely the weakest muscle responding from habitual use – it’s a habit. Be good to you. At your core you are pure positive energy; love. Tap into it, even if it takes a bit of reaching. In time, it’ll get easier. In time those muscles will grow. And in time, it will be your new habit and oh, how good it will feel.